How to migrate from Klaviyo to beehiiv

In order to successfully migrate from Klaviyo to beehiiv, you’ll need to do 2 things:

  • Migrate your subscribers
  • Migrate your newsletter content

Follow the step-by-step instructions for each below.

Export your subscribers from Klaviyo

  1. Log into your Klaviyo Account  to start exporting subscribers.

  2. Navigate to Audience and then select Lists & segments.

  3. You will be brought to your Lists & segments page. Locate and click on the newsletter list that you want to export.

  4. You’ll be brought to a page where you can view your selected list of subscribers.

  5.  In the top right corner, click on Manage List to reveal the dropdown menu, and then select the Export list to CSV option.

  6. You will be brought to the Export Review page where you can select any additional properties that you wish to include in your CSV export.

  7. Once you have selected all the properties, a modal will appear at the bottom, click on Start Export to begin the process.

  8. When initiating an export, you’ll be brought to another page where you can view the progress of the export.

  9. Once the export is completed, it will automatically download the CSV for you. Make note of where it is saved on your device. 


Import your subscribers to beehiiv

Before you import the exported Klaviyo CSV file into beehiiv, it is best practice to look through the data and clean up any fields.

  1. Open the exported Klaviyo CSV file and review the header, or top row, information.

  2. You’ll want to make sure the header fields use the same names as the custom fields that you’ll be using in beehiiv. Remove any data that you don’t plan to use.

  3. Log into your beehiiv account. From the left hand panel, go to Settings > Publication, then click the Import Subscribers tab.

  4. If you're importing more than 10 subscribers into beehiiv, you'll first need to complete Stripe Identity Verification to verify your identity. You can do so by going to Settings > Publications > Import Subscribers, and then click on the Start Stripe Identity Verification button. Then, after you have completed the Stripe verification process, click on the Start New Import button.

    If you’d like to import more than 10,000 subscribers, you’ll need to complete the Stripe verification process as outlined above, then fill out a form to submit. You can access the form by going to Settings > Publications > Import Subscribers, then scroll down to Raise your import limit and click on Complete this form.

  5. After clicking the Start New Import button, you’ll be prompted to choose an import method. Select Upload a CSV file, and then choose the CSV file that you want to import.

    If you have a welcome email setup or an active automation, you can choose those options or leave them blank. You can also select or skip the email validation.

  6. Review your selections and click on Import Subscribers.

  7. A confirmation message will pop up where you will need to confirm that the contacts in the list have knowingly opted-in to receiving emails from you. Click on Import to confirm.

  8. Next, you’ll be able to start mapping out the fields from the CSV file as custom fields within beehiiv.

    For additional guidance, you can watch the video in this article.

  9. When done making your selections, click on the Import button.

  10. Once completed, you’ll see how many subscribers were accepted and added to your publication.

  11. You can then view the newly added subscribers by navigating to the Audience section of your account.

  12. To see the newly imported custom fields, click on an individual subscriber’s name and navigate to the Custom Fields section.


Content Migration

At present, there is no tooling or direct integration to import previous Klaviyo newsletter content into beehiiv. We are actively working on enhancing this process to provide an easy-to-use tool for importing. We'll keep our KB documentation updated once the tooling is developed.

Due to this, the current content migration options are to either manually copy/paste your posts directly from Klaviyo into new beehiiv posts, or reach out to our internal services partner (below). 


Use a beehiiv services partner

You always have the option to access our internal services partner to help you and your team with any migration efforts to beehiiv.  

Please fill out this services form for assistance.

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