How to use Branch nodes in automations

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Branch nodes allow you to create more robust automations by setting multiple paths in an automated journey based on whether certain conditions are met or not.

How to add a True/False branch node to an automation

1. From the left panel in your account, go to Write > Automations and then either create a new automation or open an automation that you would like to update. 


2. Once in the automation builder, place the Branch node action after any trigger/step that you’d like to segment your subscribers into two separate paths based on a condition.

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3. Specify the condition(s) on which to segment subscribers by configuring the node and adding Custom conditions.

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4. Add additional steps in the Yes and No arms

  • Yes signifies the conditions are met, in this example all subscribers whose email contains "beehiiv"
  • No signifies the conditions are not met, in this example, all subscribers whose email does not contain "beehiiv"

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4. Select Save to complete the step and then continue to build out different steps/actions for each path.

Pro Tip: You can have multiple Branch nodes within an automation, as well as multiple conditions within the same Branch node.

 

Additional automation resources

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