How should I find which disengaged users to remove?

This article addresses how to find which disengaged users to remove from your subscribers list.

First, users should decide on what ‘disengaged’ means to them. Once they’ve made that determination, they can then create a segment to identify those subscribers. 

Some common examples of disengaged users are: 

  • Open rate is 0% (or less than 5% in some cases) - Overall opens
  • Opened less than 1/8 of the most recent emails - Time-boxing on recent activity 
  • Click Through Rate is less than 1%

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