We recommend you use a dedicated IP if you have more than 100K subscribers, and we strongly recommend it if you have over 150K subscribers.
Most of our smaller senders (<100K subscribers) are on a shared IP pool. Sending from a shared pool means that other senders can impact your deliverability. To prevent this, it is best to be on your own IP.
If you want to move to a dedicated IP, please reach out to our Support team, and we can set this up for you.
- There is an additional cost for a dedicated IP.
- You will have to slowly warm up your dedicated IP when you first start sending on it. Our Support team will provide you with a warm up schedule.