Do I need a dedicated IP?


We recommend you use a dedicated IP if you have more than 100K subscribers, and we strongly recommend it if you have over 150K subscribers. 

Most of our smaller senders (<100K subscribers) are on a shared IP pool. Sending from a shared pool means that other senders can impact your deliverability. To prevent this, it is best to be on your own IP. 

If you want to move to a dedicated IP, please reach out to our Support team, and we can set this up for you. 


  • There is an additional cost for a dedicated IP.
  • You will have to slowly warm up your dedicated IP when you first start sending on it. Our Support team will provide you with a warm up schedule. 


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