Why is my magic link not working in a test email?

There are a few reasons why your Magic Link may not be working as expected in a test email:

  1. Make sure to use the "Simulate a subscriber" option when sending a test email. Magic Links use the {{email}} tag to pull in the email address from the email client, and a test email won't have this unless simulated.

  1. The user clicking the Magic Link is already subscribed to your newsletter.
  2. The link is incorrectly copy/pasted (double check that it has been added correctly and matches the URL on the Magic Links page).


You can find more information on Magic Links here:


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