How long is my A/B test running for?

By default, A/B tests will run for 3 hours, but users on the Scale plan can adjust the duration of their A/B test (the length of time the test will be conducted).

Note: A/B Testing is only available on our paid plans. To learn more about our premium plans, click here.

 

More resources on beehiiv’s A/B testing and best practices can be found here:

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