How often your segments update depends on the types of segments you’re using:
- Static — aggregates subscribers at the time of creation and does NOT update
- Dynamic — updates frequently as additional subscribers meet the requirements and are added (or existing subscribers no longer meet the requirements and are removed)
- Manual — based on a list of specific subscribers you want to manually import and does NOT update over time
Note: Dynamic segments update daily, and you can also manually trigger a segment to refresh by clicking the “Update segment” button inside of a segment.
Why are my segments not loading?
Due to the rapid increase in users on the platform, there may be occasional periods where the processing time for segments is longer than usual, though this should resolve automatically.
More segmentation tips can be found here: