How to set a sender name for your beehiiv publication

Choosing your sender name 

Your sender name is what appears in the ‘From’ field of your emails. Many publications prefer using a format like ‘Name from Publication,’ such as: Tyler from beehiiv. 



For best results, avoid using an email address as your sender name. A more personal approach can drive better engagement with your emails, strengthening the relationship between you and your audience.

Some companies and newsletters use their business name as the sender name. The sender name you choose should reflect your brand and the type of relationship you want to build with your readers.

Watch and learn: How to set a sender name (no sound)


Disclaimer: The beehiiv platform has evolved since the filming of this video, so parts of the user interface featured in the video will be slightly different than what you see in your account but the steps written out below are correct. Also, please note that the video has no sound. 


How to set a sender name for your publication 

  1. From the left panel Dashboard, scroll to the bottom and on click on Settings.

  2. From the left panel, click on Publication.

  3. Publication will open on the General Tab on the right. Scroll down to the Sender Name section.

  4. Click on the pencil icon to edit your sender name.

  5. Enter in your Sender Name and then click on Done to save.

Pro Tip: We recommend toggling on the option for Use author as sender name for posts. This setting ensures the sender name matches the author name on the published post. If you need to change it, you can easily toggle it off at any time.


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